Lots of young people are looking for a viable alternative to Fast Fashion; the rapid and unsustainable way we consume clothes. They don’t feel like buying new outfits each season.
Brand New invites you to take a critical look at the clothes that no longer fit your personal needs, and come over to one of our hubs. Where you can customize your own clothes and learn innovative ways on how to make your clothing, actually yours. And be proud of your own personal clothing brand, knowing you’re making the world a better place, and you’ll be looking great doing it.
When wearing your customized clothes, you can easily share your designs with like-minded folks, spreading awareness about the topics of clothing and sustainability.
This initiative is a result of the minor Innovative Design for One Billion People as part of Communication and Multimedia Design at Rotterdam University of Applied Sciences.